Next time you grab a mouthwatering chunk of Parmigiano Reggiano, before you take that first wonderful bite you might want to make sure you’re eating exactly the type of cheese you think it is!

This week’s guest, Robert Campana, the founder of “Stop Italian Sounding,” has made it his mission to educate people about the deceptively labeled “Italian Sounding” products that flood our grocery stores and markets, and he is here to explore exactly what types of products are out there passing themselves off as authentically Italian, and why he created his unique social media initiative to educate consumers.

Robert shares tips and tricks on how to recognize authentic Italian products compared to Italian-sounding ones, and why some of our favorite food names might not accurately represent what we are buying.

We discuss the similarities and differences between Italian-made products and their American counterparts, as well as some of the American-sounding foods one might find produced in Italy. We also examine what the market confusion between these types of products can mean for consumers as well as for overall branding and whether or not some of our uniquely Italian American products and brands might not deserve their own special designation!

Find out how you can stop Italian-sounding items from sneaking their way into your pantry on an episode you won’t want to miss!

This episode is sponsored by Mediaset Italia.